Harry Ramsden

Challenge

Harry Ramsden is an cultural icon in British and in 2018, as they turned 90, we were asked to refresh the brand across the board. We looked at the logo, colour palette, store interior, staff uniform and tone of voice to bring them into their 91st year with a bang.

Solution

A bold and playful approach that piled personality and originality into the brand.

What

Brand Re-positioning